Hi, I’m Helen. I lead marketing and GTM in the tech industry, driving growth through strategy and scalable execution.
Quick Bio
I’m a marketing executive with 20+ years of experience leading teams, driving strategy, and delivering results across SaaS, tech, and services. My focus includes GTM strategy, brand development, demand generation, and the strategic use of AI in modern marketing.
I’m a Spanish-speaking Gen Y (AKA elder millenial), a UT Longhorn (BA) and UH Cougar (MBA), and a scale-minded marketing leader and mom of two.
"Helen is an amazing marketer, person, strategist, colleague, tactician, friend, executor, and mentor"
— Matt mullen, ceo
Personality Traits
Driven
Strategic
Clear Communicator
Growth-minded
Adaptable
Background
Marketing: GTM strategy, brand, content, customer (x-sell, upsell, experience), demand gen, digital, partner, scaling with AI
Leadership: Team building, cross-functional alignment, vendor management, budget ownership
Sales Enablement: Partner alignment, tools, and sales cycle optimization
Industries: SaaS, Tech-Enabled Services, CRM, BI, ITAM
Education: MBA + BBA in Marketing
Strategic Leader
Data-driven, growth-oriented marketing
Modern Marketer
Scaling with people, process, tech and AI
Customer-Centric
Full-funnel focus, from demand gen to loyalty
Get in Touch
If you're interested in working together or collaborating, I'm just a click away.