Helen_Pina_Marketing_Leader.JPG

20 Years Later

Two decades of leading, building and growing companies.


From building strategy from the ground up to leading global growth initiatives, I’ve built teams and marketing engines that fuel scalable growth across the tech industry.

Here’s a snapshot of what I bring.

Executive Experience Highlights

  • Anglepoint (2023–Present)
    Global VP of Marketing – Leading global growth strategy, brand, demand generation, and marketing operations in the ITAM industry for tech-enabled services.

  • White Cup (2021–2023)
    VP of Marketing – Led GTM for CRM+BI platform. Grew pipeline 5x, bookings 3x, and brand reach 15x.

  • PROS (2012–2021)
    Director roles in digital, brand, customer advocacy, and marketing ops. Helped lead SaaS transition and built customer loyalty programs.


 

Impact Highlights

  • +5x New Logo Pipeline

  • +15x Brand Reach

  • +71% Website Engagement

  • +15x Social Growth

  • +3x Advocate Accounts

  • 3 Corporate Acquisitions

  • 6 Brands Launched

  • 100s of Stories Created


I build modern marketing functions that align with revenue goals—and I know how to scale.

For my full career history, visit my LinkedIn profile.